If there's one thing Jordan does well, it's melons.
In America, we tend to stick to our watermelons and canteloupes. If we're feeling daring, we might break out a honeydew. But they love melons here, so much so that they actually have two kinds of watermelon. I'm not sure exactly what the difference is, except that one of them is in season in the late spring and early summer and is smaller and darker (on the right-hand side of the kiosk above), and the other is coming in just about now and is larger and paler (on the left-hand side).
They also have a melon that is similar to a canteloupe but much tastier. Its flavor is the one that European melon-based goodies use (at least my precious Haribos, which are stil AWOL by the way).
The eating of melons is so widespread that there are roadside melon stands all over the city and even on the highways out of town. Many of them have elaborate displays involving carved watermelons and strings of colored lights decorating the melons for sale. The kiosk in the picture isn't the fanciest I've ever seen, but it gives you the general idea.
Now if you'll excuse me, there's a melon siting on our kitchen table right now that is just about ready to be eaten. Yum!